2025 TO PRESENT (FREELANCE)Bringing Good Behaviour’s
brand into the everyday
Good Behaviour makes small-batch custard ice cream and sub sandwiches in Toronto.
I worked with the co-founders across a range of brand applications, bringing its visual identity to products, pop-ups, collaborations, presentations, and everyday customer touchpoints.
Ice cream Cake Casting Mold
Some Older explorations
Good Behaviour wanted its ice cream cakes to feel distinctive without simply placing a logo on top.
I designed a custom mold that builds the branding into the cake itself, turning the finished product into something immediately recognizable.
Pop-Up Menu boards
I designed monthly menu boards for Good Behaviour pop-ups across Ontario, keeping the brand consistent while accommodating changing menus and locations.
Ice Cream Menu Board
For one of their shop locations, Good Behaviour wanted to show its products rather than relying on flavour names alone.
I created a flexible template that works with or without photography, allowing the team to update the menu quickly even when product images aren’t available.
Collaboration label
A label designed to introduce both the collaboration and the ice cream flavour clearly on pack.
Partnership decks
Presentation decks for brand-collaboration outreach and follow-ups, extending Good Behaviour’s visual identity into a more structured, business-facing format.
Brand details
A collection of smaller applications created for the team, including an animated email signature, gift cards, cooler-cabinet graphics, and new business cards based on the updated brand.