Home Grown

Connecting a new generation with where Ontario’s food comes from

In 2020, the Ontario Federation of Agriculture partnered with us, the team at Creative Currency, to develop a public-awareness campaign highlighting the importance of protecting Ontario farmland.

This project included a brand refresh for OFA’s HomeGrown and creating a campaign called Plot on a Plate.

The results of my contribution? An approachable identity that extended across social content, animation, digital experiences, and a revamped website.

AGENCY: CREATIVE CURRENCY

  • Adam Lalama Creative Director

  • Jaclyn Chu Designer

  • Karen Lee Designer

  • Phil Scarano Motion Designer

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Final animation done by Phil Scarano

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