Mars
Halloween Box
To keep Mars confectionery products top of mind for consumers ahead of Halloween, we sent Halloween boxes containing Mars treats to relevant influencers to generate buzz.
THE OUTCOME
The campaign got 20.5+ million impressions (2.5M on social) - generated from 5 online stories on media outlets, 3 broadcast stories, and 41 social media posts/stories.
CREATED AT CREATIVE CURRENCY
Featured In
Progress Work
ILLUSTRATIONS
Using Procreate and Adobe Illustrator, I created some custom numbers for the Halloween box.
The 6 numbers represent the days leading up to Halloween. For each illustration, I wanted to customize it to reflect the holiday, be it through creatures or confectionery items.
