MAY 2022-PRESENT

Creative Currency

I do a little bit of everything at Creative Currency!

Social media campaigns, brand development, deck cleanups, website design, packaging — you name it, I’ve probably been involved in it.

At CC, I can explore my interests in all the different design realms.

Currently, I am focusing on web design systems and accessibility.

CHECK OUT SOME OF MY WORK BELOW ↓

A vibrant color wheel divided into 16 segments, ranging from light to dark shades of red, orange, and pink, against a black background.

A spinning loading icon with purple segments on a black background.

Mar’s Halloween Box (2023)

ILLUSTRATION | PACKAGING DESIGN

Mar’s Wrigley is the world’s leading manufacturer in chocolate, gum, mints and fruity confections.

For Halloween, our goal was to have consumers keep Mars products top of mind. One of our strategies was to send out Halloween boxes with Mars treats to count down the final 7 days leading up to Halloween.

The campaign got 20.5+ million impressions (2.5M on social) - generated from 5 online stories on media outlets, 3 broadcast stories, and 41 social media posts/stories.

Illustrations

Using Procreate and Adobe Illustrator, I created some custom numbers for the Halloween box.

The 6 numbers represent the days leading up to Halloween. For each illustration, I wanted to customize it to reflect the holiday, be it through creatures or confectionary items.

Inspo: Skittles' tagline, "Taste the Rainbow"

Inspo: Chocolate and a recipe for chocolate ghosts (included in the box)

Inspo: Starburst's candy wrapper and Frankenstein

The Final Product

A Halloween-themed display featuring a large purple and yellow haunted house backdrop with the text '7 Days of BOO' and 'Mars Wrigley.' In front, there are scattered assorted Halloween candies including Skittles, Snickers, Twix, M&Ms, and Starburst, along with some Ben's Original rice packages. The setup is on a beige mat with Halloween-themed text reading 'Happy Halloween' and logos of various candy brands.

Halloween-themed display with assorted candies, including Skittles and M&M's, in front of a decorative backdrop featuring a haunted house graphic and 'Happy Halloween' message.

Labatt

SOCIAL MEDIA | MOTION GRAPHICS

Labatt is one of Canada’s leading breweries, with a rich history of 175+ years. However, their social content was outdated and didn’t showcase the company’s growth, emerging as a more modern brand.

I collaborated with another designer and an account manager to create a series of engaging and visually captivating social media posts.

Within a year of the refresh, we generated over 1.22 million impressions and gained 7.6K followers across platforms (Instagram, LinkedIn, Facebook, and X).