A stylized representation of the Ethereum blockchain logo with multiple colorful curved lines looping around a central dark diamond shape.

ETHGLOBAL

ETHGLOBAL

🌎 Enhancing 11+ international events

🎨 Crafting unique designs for swag enjoyed by 50K+ attendees

MY CONTRIBUTIONS INCLUDE:

Overview

ETHGlobal hosts hackathons around the globe aiming to foster a vibrant community of developers within the web3 space.

Joining their team as a freelancer, my role involves crafting visually appealing event materials such as signage for wayfinding and an assortment of merchandise for goodie bags.

Timeline:
March 2022 - Present

Toolkit:
Illustrator, Procreate, Figma, Photoshop

Deliverables:
Illustrations (sticker sheets), enamel pins, t-shirts, tote bags, lanyards, signage/wayfinding (maps), postcards

Photo taken by the ETHGlobal team

Below is a compilation of my recent work.

ETHGlobal New York 🚕

- OCT-SEP 2023-

For their New York event, I wanted the swag items to reflect the colour and energy of the city. I made all the assets bright, graphic, and LOUD wherever I can, while complimenting the yellow and black branding that was already in place.

Poster for ETHGlobal New York September 2023 with colorful stickers, badges, and merchandise, including a lanyard, a photo of a model in a yellow shirt, and graphic elements with the Statue of Liberty.

Photo taken by the ETHGlobal team

ETHGlobal Paris 🇫🇷

- JUNE-JULY 2023 -

With Paris housing The Louvre, the largest art museum in the world, I figured its beautiful paintings could serve as inspiration behind the look/feel of Paris’ sticker sheet. Though the other collateral had to follow ETHGlobal Paris’ more minimal branding, it was the perfect base to let a graphic rendition of Paris’ Eiffel Tower to shine.

Illustration of the Eiffel Tower surrounded by white and purple flowers and green leaves.
Illustration of a paper bag filled with various baked bread and pastries with a brown and pink geometric pattern, labeled 'ETHGlobal Paris' on the corner.
Colorful watercolor sticker of four stacked macarons in purple, yellow, orange, and green with a brown bow on top.
Green decorative sign with the text 'ETHGlobal Paris' and illustrations of the Eiffel Tower on a black background.
A pink coffee cup filled with coffee, a croissant on a placemat, and a pink sticker or label reading 'ETHGlobal Paris' under the placemat.
Illustration of a wheel of brie cheese, a wedge cut showing the soft interior, and a bunch of purple grapes.

Hand-drawn illustrations made in Art Set 3.

I created stickers that emulate brush strokes and layers of paint that you might see in more traditional paintings.

A collection of stickers featuring Paris-themed images, food, flowers, and the ETHGlobal Paris logo, including macarons, croissants, cheese, grapes, the Eiffel Tower, and decorative elements on a peach-colored background
Two pink wristbands with logos and text, one with a black ring and the other with a yellow ring, on a white surface.
Two white t-shirts, one with a 'PARIS' design featuring the Eiffel Tower as the letter 'A', and the words 'ETTAGlobal' written above, laid on a pastel purple background.
Map of an event venue with three floors: ground, upper, and lower. The ground floor features registration, partners, food and catering, an event check-in area, a hacking area, partner tables, sofas, and a partner prize judging area. The upper floor i

Photo taken by the ETHGlobal team

Waterloo🇨🇦

Event Date:

June 23 – 25, 2023

Project Timeline:

May - June 2023

An illustrated promotional poster for an event called Waterloo on June 22, 2023, in Pragma. It features a duck holding a microphone and a friendly robot holding a mug, both sitting at a red and white checkered table.
Three circular badges with various messages. The green badge says 'On Shift - On Shift' with gears and atomic symbols; the pink badge says 'Looking to join a team' with eyes; the blue badge says 'Team formed - Join us!' with a hand icon, all on a dar
Collection of stickers and decals promoting ETHGlobal Waterloo, including logos, a butterfly, a goose, acorns, a fries container, a coffee mug, a hand with red and black pattern, and assorted geometric and maple leaf designs.
A dark blue T-shirt with a white logo that says "Ethnocool Waterloo" on the front, resting on a white T-shirt against a lavender background.
Announcement for ETHGlobal Waterloo event scheduled from June 23-25, 2023, featuring illustrations of a duck, a robot holding a coffee mug, and autumn leaves, with informational text about the event's significance and activities.
Three young women smiling at a conference or event, holding name badges and wearing casual clothes. The background features a geometric and neon design with the ETHGlobal Waterloo logo.
Venue map of ETH Global Waterloo showing three floors: ground floor with main stage, workshops, hacking area, registration, and catering; second floor with hacking spaces and chill room; third floor with judging tables accessible only on Sunday.

Some of my favourite pieces from Waterloo 🪿

Sticker Sheet

Sticker Sheet

A stylized logo of a duck with the text 'ETH Global Waterloo' on its body against a black background.
Sticker featuring a maple leaf, a coffee mug with Ethereum logo, a stack of pancakes topped with berries and syrup, and a strawberry, with the text "ETHGlobal Waterloo."
A stylized icon of an acorn with a brown cap and orange body
A sticker with a pixelated reindeer and the text "Ethglobal Waterloo" on an orange background.
Cartoon image of an acorn with a brown cap and orange-brown body.
A stylized graphic of Belgian fries in a red container with the text "EthGlobal Waterloo" on it.
An orange geometric butterfly sticker on a black background.
Graphic of a Christmas stocking with a pattern of red maple leaves and Ethereum logos, labeled 'Global Waterloo'.
Stylized acorn illustration with brown cap and orange nut on a black background.

Vector illustrations made in Adobe Illustrator.

A sticker of an acorn with a brown cap and orange-brown body on a black background.
Event poster for ETHGlobal Waterloo, June 23-25, 2023. Features animated illustrations of a bird, a robot holding a coffee mug, and a leaf, with colorful background elements and information about the event.

Postcard

Tight timelines call for quick thinking.

I repurposed some of the assets I made for the sticker sheet and arranged a composition where it looks like the goose and robot are sharing a nice pancake breakfast with maple syrup 🍁

The goose is a nod to Canada, and also specific to Waterloo, which is known to have their flock of aggressive geese.

lisbon🇵🇹

Event Date:

May 12 – 14, 2023

Project Timeline:

March - May 2023

Testing
A graphic design with the word 'LISBON' at the top, a stylized illustration of a fountain or monument in the center, two symbols with the Ethereum logo and the year 2023 on each side, and the word 'ETHGLOBAL' at the bottom on a brown background.
Venue map showing three sections: ground floor with registration, sponsors, and various rooms; upper floor Friday with hacker tables and workshops; upper floor Saturday-Sunday with hacker tables, judging tables, and a chill room, all with color-coded
A beige tote bag with a black graphic illustration of a fish sale display, including fish and geometric shapes, and text that says "ETHGLOBAL LISBON" and "LISBON, PORTUGAL."
Flyers for ETHGlobal Pragma event held in Lisbon, Portugal on May 11, 2023, featuring ETHGlobal branding and event details.
Pattern of event banners for ETHGlobal Lisbon and PRAGMA conferences with logos and text.
Venue map of an event at ETHGlobal Lisbon, showing ground floor, upper floor, and zoomed-in sections. The legend indicates registration, restrooms, sponsors, catering, hacker tables, workshops, and judging tables, with each area marked on the map. En
Three colorful badges and a sticker for EthGlobal Lisbon 2023. The top left badge is circular with a stylized rocket or paper plane logo in the center, surrounded by the text 'I DEMO' and 'ETHGLOBAL LISBON 2023.' The top right badge shows a cafe scen
Floor map displaying various sections including Courtyard, Outside Courtyard, Catering Area, Nouns DAO, Cartesi, Sponsors, Stage, Hacker Tables, Registration, and Lower Foyer, with an entrance marked.
A collection of stickers and badges featuring Lisbon landmarks and symbols, including trams, the arch, pastries, a door, and traditional tiles, with the text 'ETHGlobal Lisbon' and '2023'.

Some of my favourite pieces from lisbon…

Flyer for ETHGlobal Pragma event in Lisbon, Portugal on May 11, 2023, featuring graphics with fish and ETH logos, and text about the event's highlights including 70,000+ developers, hackathons, guides, perks, and registration info.

pragma Postcard

The goal of this postcard is to share key services that ETHGlobal provides.

I played around with a handful of different layouts and designs for this postcard before presenting this final version.

On the front, I created a sardine can design as a nod to Lisbon’s sardine festival that occurs every June. On the back, I have all the information about ETHGlobal’s services and socials.

Venue map showing layouts for ground floor, upper floor on Friday, and upper floor from Saturday to Sunday, with legend for registration, restrooms, sponsors, hacker tables, workshops, judging tables, and zones for catering, outdoor areas, and chill room.

Venue Map

I create a map for every event, but this has got to be one of my all-time favourites!

Transforming a black-and-white PDF to something colourful with digestible information is quite satisfying 😊

TOKYO🇯🇵

Event Date:

April 14 – 16, 2023

Project Timeline:

February-april 2023

Digital illustration of a girl's face with large eyes reflecting the Ethereum logo, bright colors, and futuristic design with the text 'ETHGLOBAL TOKYO' at the bottom.
Three rolls of decorative adhesive tape with different patterns on a blue background. The first tape has pink flowers on a light blue background, the second has colorful geometric and abstract shapes on a white background, and the third has neon-colo
Collection of colorful neon-style stickers featuring characters and symbols from ETHGlobal Tokyo 2023, including a cheerful robot, a happy cat with a crystal on its forehead, a sushi bowl, a dragon boat, and Tokyo Tower, set against a dark background
Event poster for ETHGlobal Tokyo 2023 hackathon, scheduled for April 14-16, 2023, in Tokyo, Japan. Features colorful animated robot mascot, event title, dates, and location details, with black background and floral accents.
Two black T-shirts laid flat on a purple surface, featuring circular and geometric graphic designs related to ETHGlobal Tokyo 2023.
Black lanyard with colorful text and symbols reading 'ETHGlobal TOKYO' on a pink background, with a silver clip at one end.
Brightly lit neon sign that says 'MATCHA' in large blue and green letters, with Japanese characters and additional branding and instructions below, promoting Japanese matcha.
Layout map of a multi-floor venue with labeled areas such as hacking zones, workshops, sponsor tables, registration, and restrooms, with a color-coded legend at the bottom.

Some of my favourite pieces from tokyo…

There were so many “firsts” in this project — first event of 2023 and the first time I had to make merch such as washi tape and match food packaging!

Sticker Sheet

Sticker Sheet

A colorful, stylized illustration of the Tokyo Tower with a cherry blossom shape border, bright pink, yellow, blue, and white colors, and the word 'Tokyo' written in pink.
A colorful cartoon-style sticker of a happy maneki-neko cat with a digital art theme, holding a smartphone displaying the Ethereum logo, with various digital elements and jewelry, on a black background.
A colorful, cartoon-style robot with a happy face, making a peace sign with its left hand. The robot has a boxy head and body with pixelated, rainbow-colored patterns and a smiling face on a screen. It has the word "ETHGlobal" written on its chest in multicolored block letters. The robot's arms and legs are striped green with yellow accents, and it stands on yellow blocks with orange bases. The background is black, with a white outline around the robot.
Colorful cartoon sticker of a fish-shaped boat filled with various adorable characters, including a blue creature with big eyes and a pink cloud, set against a black background.
A colorful digital illustration of a bowl of ramen with noodles, eggs, sliced pork, seaweed, and garnishes, with chopsticks resting on top.
Cartoon cat character with a blue and white striped tail, wearing a white hoodie with a yellow diamond emblem, winking with one eye and smiling, set against a black background.

Hand-drawn illustrations made in Procreate.

I wanted to show off the beautiful neon aesthetic that Shinjuku (a ward in Tokyo) has to offer. I thought it would be a fun way to incorporate a pop of colour into the event merchandise.

Four colorful patterned horizontal stripes, each with different educational-themed designs: pink flowers on a blue checkered background, blue ribbons and pencils on a white background, geometric shapes and lightbulbs on a teal background, and abstract flowers and geometric designs on a black background with stars.

Washi Tape

Creating a washi tape design was like a dream come true.

As a person who adores all things stationary, I was super excited to create some ETHGlobal / Tokyo-inspired designs for the event.

I created 3 different options:

  1. The first one is centered around ETHGlobal’s branding and illustrations.

  2. The second one incorporates the neon lights theme from the Tokyo event.

  3. The final one plays off the beautiful cherry blossoms that are in season during the event.

There were quite a few learning curves in this project with getting the pattern to run seamlessly throughout the roll of tape, but it was an exciting project to design and ship off to production.

A neon sign displaying the words 'MATCHA' and Japanese characters for matcha. The sign is black with vibrant green, pink, yellow, blue, and purple neon accents and is surrounded by a yellow border. The bottom includes logos for ETHGlobal and TOKYO, along with the phrase '100% Japanese Matcha'.

Matcha packaging

What is a Japan event without matcha?

Of course, the ETHGlobal team had a plan to give all attendees their own little bag of matcha powder.

I created a packaging design that ties in with the neon-noir aesthetic that this event is going with.

And, on the back, I included some short and simple instructions of how people can use the powder (accompanied by some icons to demonstrate key motions or items).

Colorful digital illustration of a cheerful robot mascot for ETHGLOBAL TOKYO 2023, with neon outlines and geometric shapes, announcing the event dates April 14-16, 2023, in Tokyo, Japan.
A colorful poster promoting ETHGlobal Tokyo 2023 event, taking place April 14-16, 2023, in Tokyo, Japan, featuring a cartoon robot with a smiling screen and rainbow-colored limbs, with vibrant geometric background elements.

Postcard / Poster design

This robot is a mascot I accidentally created for a different ETHGlobal event.

Since the team liked the design from the sticker sheet, I thought I could try to incorporate and reuse the ETHGlobal robot design on the postcard.

This design was well-received 💙, and the team wanted to see this design in poster form as well, so I amped up the dimensions and a poster-sized print for them.

Stay tuned for more updates!

(´｡• ᵕ •｡`) ♡