lleTTonna
lleTTonna is a start-up organization that helps families thrive during pregnancies and cope in the post-partum period.
My main responsibilities involved creating illustrations that can be used across lleTTonna's social platforms.
Role:
Graphic Designer
Deliverables:
Brand guidelines, Illustrations, Social Media Assets
Duration:
September 2020 to April 2021
Branding
lleTTonna had a minimal brand guideline when I first joined. The design team and I were tasked to create a more defined branding guideline that can be consistently used across lleTTonnaโs products and online presence.
We had goals toโฆ
๐ฏ Curate a brand guideline to support future designs
๐จ Create consistent brand imagery across all our platforms and applications
๐ Create reusable illustrative assets to support lleTTonna's visual design
lleTTonna's brand image centers around being welcoming, friendly, and empowering, which is communicated through the refreshing and bight-toned colours and bubbly font choice.
Illustrations โ๏ธ
Another project was developing a reusable illustration library.
These illustrations can be used repetitively throughout lleTTonna's website and social media posts, and act as a practical resource for the current and future teams to quickly create content that suits lleTTonna's brand guidelines.
We created illustrations that are associated with our brand, audience, and services we provide, which include mothers, babies, and objects related to life as a parent.
Character Illustrations
I also made clothing styles to dress some characters we have created.
These illustrations use the component function in Figma, which allows designers to quickly swap out one style of clothing for another and easily make new outfits for the characters.
We had goals toโฆ
Social Media ๐ฒ
With our new and improved brand guidelines and illustration library, the team dove headfirst into creating supporting graphics for lleTTonna's marketing campaigns.
